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System design interview question

Design a notification system (push/SMS/email)

Medium · System design (HLD) · Company tags: Google, Amazon, Airbnb, Pinterest, Uber, Instacart, Meta, Slack, Salesforce, Razorpay, Dream11, Zomato, Ola

The prompt

"Design a notification system. Any service in the company can call it to notify a user via push, SMS, email, or in-app. It must handle 10 billion notifications a day, respect user preferences, never spam, and never lose a critical notification like a two-factor code."

What this round really tests

reliable delivery through unreliable third parties, plus the product-facing concerns that separate a toy from a platform: preferences, deduplication, rate limiting, templating, and priority. It is one of the most frequently asked questions in the industry because it is a genuine platform-engineering problem and it is hard to fake.

Clarifying questions worth asking

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