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System design interview question

Design an ad click event aggregator

Hard · System design (HLD) · Company tags: Google

The prompt

"Design the system that counts ad clicks. Advertisers are billed per click and they check near-real-time dashboards, so the numbers must be correct and they must be fresh. A million clicks per second, and clicks arrive late, duplicated, and fraudulent."

What this round really tests

stream aggregation where the output is money. It is the sharpest version of the "exactly-once counting" problem, because a miscount is a billing error rather than a cosmetic one. The distinguishing content is: handling late-arriving events without either dropping them or corrupting already-published numbers, deduplication at a million events per second, and reconciling a fast approximate path with a correct one.

Clarifying questions worth asking

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